Despite working in the most challenging conditions, boda riders often face negative stereotypes, being perceived as reckless or unprofessional, and treated with little dignity and respect.
Calvince Okumu, a former boda rider, was unhappy with this public perception and knew it had to change. He understood the challenges first-hand and how a lack of soft skills, digital know-how and community support left riders struggling. So, he took it upon himself to become a ‘boda boda leader’, organising the workers and uplifting his fellow riders by providing training in financial literacy, digital skills, and customer service. His goal: to change the narrative by educating the riders to promote professionalism.