JIOKOE DIGITAL WELFARE PROGRAM – PROTECT YOURSELF, PROTECT YOUR FAMILY
*DIGITAL BODA DRIVERS AND DELIVERIES ASSOCIATION OF KENYA (DBDDAK)
*JIOKOE DIGITAL WELFARE PROGRAM – PROTECT YOURSELF, PROTECT YOUR FAMILY
Every day we step onto the road, we face uncertainty — accidents, illness, and unexpected challenges. At the same time, the cost of living is rising, and many families depend entirely on our daily income.
If something happens to you today, how prepared is your family tomorrow?
The Jiokoe Digital Welfare Program has been introduced to ensure that no member and no family is left stranded in times of need.
THIS PROGRAM PROVIDES:
* Medical cover of up to Ksh 100,000 for the entire family * Personal accident cover of up to Ksh 500,000 * Weekly financial support in case of an accident (loss of income support) * Maternity support of up to Ksh 30,000 * Last expense cover (including parents & parents-in-law) * Hospital cash back during admission * Telemedicine services for quick and affordable medical care * And many more essential welfare benefits
This is more than a program — it is your financial shield, your family protection plan, and your peace of mind.
Let us stop depending on emergency contributions and start building a reliable system that protects each one of us.
In the heart of Kenya’s bustling cities like Nairobi, Kisumu and Mombasa, a ‘Boda Boda’ isn’t just a Motorbike Taxi, it is a lifeline transporting people. With an estimated 1.5 million boda riders currently serving the Kenyan economy, they are a vital part of the transportation system, connecting people to jobs, schools, and essential services.
Despite working in the most challenging conditions, boda riders often face negative stereotypes, being perceived as reckless or unprofessional, and treated with little dignity and respect.
Calvince Okumu, a former boda rider, was unhappy with this public perception and knew it had to change. He understood the challenges first-hand and how a lack of soft skills, digital know-how and community support left riders struggling. So, he took it upon himself to become a ‘boda boda leader’, organising the workers and uplifting his fellow riders by providing training in financial literacy, digital skills, and customer service. His goal: to change the narrative by educating the riders to promote professionalism.
Calvince’s journey began with ‘Skills4Riders’, an online learning programme for location-based platform workers developed by the GIZ Gig Economy Initiative. The course equips riders with essential skills in financial literacy, digital tools, customer orientation, and road safety. Through GIZ’s partner in Kenya, the Digital Opportunity Trust (DOT), Calvince learned about various tools a boda rider operating through online platforms needs to effectively plan and manage finances, maximize revenue and improve customer service—all while prioritising road safety.
The courses helped me understand what I was missing as a leader. I gained knowledge on gig worker policies, gender perspectives, and the importance of personal hygiene and customer etiquette.
Calvince Okumu, National chair, Digital Boda Drivers and Deliveries Association of Kenya
Building a Community of Professional Riders
Armed with this knowledge, Calvince is now actively educating fellow riders–especially women–on how to navigate the gig economy with professionalism and confidence. Today, he leads two rider associations, working to establish a new industry standard for professionalism and safety. His vision is clear: a future where well-trained riders are respected, earn better income, and contribute to a safer transport sector.
“When we are transformed, we will have a very good community. In the end, we want respect for our profession and the work we do. For that we must offer good service and become more professional.
Calvince Okumu, National chair, Digital Boda Drivers and Deliveries Association of Kenya”
The Gig Economy Initiative Works for Riders
Working in the gig economy presents both opportunities and challenges for many riders. The sector relies heavily on technology, connecting workers with customers through digital platforms. Without proper knowledge and training, riders often struggle with financial instability, safety risks, and a lack of professional recognition. However, training programmes such as ‘Skills4Riders’ are achieving a significant impact beyond individual success, with over 3,000 riders having completed the course bundle to date.
Ensuring that gig workers have access to skills development and fair working conditions remains essential for building a sustainable and inclusive gig economy that values both—workers and the communities they serve.
A Strategic Initiative to Save Lives and Promote Responsible Road Use
By: Digital Boda Drivers & Deliveries Association of Kenya (DBDDAK) Theme: Safety Is Life – Sanity & Safety on Our Roads
Road safety remains one of the most urgent public concerns in Kenya today. As motorcycle transport and delivery services continue to expand rapidly across the country, the need for discipline, safety awareness, and professional conduct on our roads has never been greater.
In recent years, Naivasha and the wider Nakuru County have witnessed a rising number of road accidents involving motorcycles—leading to loss of lives, serious injuries, permanent disabilities, and devastating emotional and financial impact on families. These incidents are preventable, and they demand a united response.
It is with this commitment that the Digital Boda Drivers & Deliveries Association of Kenya (DBDDAK) has launched a Road Safety Sensitization Campaign in Naivasha, bringing together riders, motorists, passengers, pedestrians, safety agencies, and community stakeholders to champion responsible road use.
Why This Campaign Matters
Motorcycles have become a key part of Kenya’s mobility and economic system, enabling convenience, employment, courier services, and emergency support. However, unsafe riding practices such as overspeeding, reckless overtaking, failure to wear protective gear, substance abuse, and poor bike maintenance continue to put lives at risk.
Beyond statistics are real human tragedies—families grieving, children left without parents, communities losing productive members, and hospitals overwhelmed with preventable injuries.
No journey or trip is worth a human life.
Our Road Safety Commitment
DBDDAK is committed to transforming the transport sector through safety-centered leadership, professional discipline, and community partnership. The Naivasha road safety sensitization program focuses on:
Key Objectives
Enforcing compulsory use of helmets and reflector jackets
Promoting regular motorcycle maintenance and safety checks
Advocating against overspeeding and reckless overtaking
Encouraging zero alcohol and drug influence while riding
Strengthening training, public education, and safety compliance
Enhancing collaboration with NTSA, Traffic Police, county institutions, and health facilities
Establishing emergency response and first aid support systems
This is not just a campaign—it is a long-term transformation agenda.
A Message to Riders
Every time you start your motorcycle, remember that someone is waiting for you to return home. You are valuable. You are needed. You are loved.
Ride with responsibility and discipline.
Protect your passengers—they are human beings, not just customers.
Speak up and correct fellow riders respectfully.
Report dangerous behavior for the greater good.
A professional rider is a protector of life.
A Call to the Public
Road safety is a shared responsibility. We urge motorists, pedestrians, business owners, and institutions to support this campaign by promoting safe riding culture, respecting all road users, and standing against reckless and illegal practices.
Together, we can build a safe and orderly transport environment that benefits everyone.
Our Vision for Naivasha
We envision Naivasha becoming a model town known for:
Safe, disciplined, and professional motorcycle operations
Reduced road accidents and increased public confidence
Strong partnerships between riders, authorities, and the community
This is achievable—if we act together.
Conclusion
Road accidents are preventable, not unavoidable. The responsibility belongs to all of us. Let us protect life, preserve families, and build a safer community.
Sanity and Safety.
Safety Begins With Me.
Safety Saves Lives.
Digital Boda Drivers & Deliveries Association of Kenya (DBDDAK) Empowering riders, supporting communities, and transforming Kenya’s transport ecosystem.
