The Digital Boda Drivers and Deliveries Association of Kenya (DBDDAK) welcomes the findings of the new independent study by TIFA Research on the potential impact of higher ride-hailing fares in Nairobi. The report, which surveyed 733 residents, underscores the delicate balance between passenger affordability and driver welfare in a city that accounts for over 90% of Kenya’s ride-hailing market share. Read the full report here.
As an association representing thousands of riders and delivery workers, we strongly support the proposal to establish fair fare prices for online taxis, riders, and delivery services. Our position is rooted in the reality that:
- Drivers and riders face the same economic hardships as all Kenyans. With fuel prices and the cost of living rising sharply, their earnings have stagnated, leaving them vulnerable.
- Current fare formulas are unfair. Online transport companies continue to set low fares and incentives, disregarding the actual costs borne by drivers and riders.
- Fair pricing is about dignity and sustainability. Reasonable rates will not only improve livelihoods but also ensure the sector remains viable for all stakeholders.
This proposal was part of our recommendations tabled to Parliament in 2024 under the Transport Committee Report No.14 of 2024. In that report, we raised concerns about the formula used to determine fares and the inadequate incentives offered by online platforms.The TIFA Research findings highlight:
- 60% of passengers would shift to alternatives if fares rose significantly, with 44% turning to matatus and 16% to boda bodas, walking, or personal vehicles.
- 81% of households are already under economic pressure, citing rising costs of essentials like fuel, food, and education.
- 72% rely on ride-hailing for everyday economic activity, including commuting, business travel, and errands.
- 63% prefer market-driven fares, while 33% favour government regulation.
A Call to Action
Speaking on Thursday, DBDDAK President Mr. Calvince Okumu urged the public and industry players to understand the plight of riders:“Riders are also experiencing hardships due to the economic pressures affecting every Kenyan. We are ready for further discussions and invite all stakeholders to work towards suitable rates that will be fair to everyone.” Mr. Okumu further noted that it has been almost two years since the government adopted our recommendations, yet implementation lags behind. He called on all relevant agencies to move with urgency to streamline the sector and deliver fairness.
Our Commitment
DBDDAK remains committed to:
- Advocating for fair fare structures that uplift drivers and riders.
- Engaging with government, platforms, and the public to ensure reasonable rates.
- Building a transport ecosystem where livelihoods are protected and passengers continue to access affordable, reliable services.
The debate on ride-hailing fares is not just about numbers it is about livelihoods, dignity, and sustainability. As this research shows, affordability matters to passengers, but fairness matters to riders. Kenya must find the balance.
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